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This
experienced computer network and information management consultancy
wanted to revise its amateur marketing materials to reflect its
stature as a leading provider of business networking and strategic
information management.
The objective was to "match up" on paper to its much
larger competitors. We advised making their brochure a personal
invitation to do business with ICS direct from the company leaders.
Using the words of the founders, the company positions itself as
a "service-oriented problem solver" with a uniquely personal
approach.
The brochure's central theme is "the power of four" which
introduces the four service divisions of the company. The logo
emphasizes the idea of "Four" in a simple, yet dynamic
mark that evokes both movement and stability.
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